Effective April 1, 2025, the ReDiTu – Digital Knowledge Center for the Event Industry has officially launched. Its mission is to support Hungary’s micro, small and medium-sized enterprises in the event sector in their long-term digital transition and related competency development. The project is implemented by the Hungarian Tourism Program Foundation (MTPA) and is based on recent sectoral research conducted by the HÉTFA Research Institute.
In recent years, the MTPA website has become an important knowledge base for the event industry. In the post-COVID period, we worked to bring together the heavily affected sector, channelled financial support to industry stakeholders, addressed workforce shortages through scholarship programs, and shared up-to-date knowledge through professional discussions. The new focus is digital adaptation: analyses by HÉTFA highlighted that the key to improving the sector’s competitiveness now lies in digitalisation.
The ReDiTu project was created in response to this insight: it offers comprehensive professional support, mentoring, training and digital services to businesses involved in organising cultural, business, tourism or even sports events — including event organisers, sound and lighting technology companies, catering providers, on-site logistics teams, or even craft vendors.
We have already laid the foundation for the project at the Event ReStart Conference on May 20, where, in cooperation with representatives of the professional community, a dialogue was launched on potential directions for digitalisation. The next step is expected on October 2, at the next ReStart Conference, where we will present concrete solutions and platform features.
In the meantime, we warmly welcome stakeholders from across the sector to share the challenges or problems where they feel they need training, digital tools or even just professional guidance. These insights can be sent to [email protected], and we will incorporate them into the next phase of ReDiTu’s development.
